Getting knocked down or trotted on is not uncommon in today's world. Often people equate strength with having the upper hand, being the most dominant or the toughest. I believe this to be false.
Often times the greatest strength comes from the most gentle and delicate places. Patience, compassion, RESILIENCE, and courage prove to have a greater force and power than any bullying or shoving could.
This collection is inspired by the idea of growing something beautiful and delicate in a not so welcoming harsh environment.
Although we have seen a lot of growth in the Plus Size market there is still a lot of work to be done to include women of all shapes and sizes into the world of fashion. The consumers are demanding it, the influencers are championing it, and yet the industry is still dragging its feet and resisting this change we so desperately are ready for.
This collection is inspired by the Daisy, a small and delicate flower that has the tenacity to grow in the least likely of places and grow with vigor. They can survive many environments and stand strong in the face of any condition.
The GITA OMRI woman has been patiently growing and blooming waiting for the chance to be acknowledged and catered to, because to us every size is beautiful!