We support

Often as a white woman in America I find myself stuck for words when the issue of race comes up. Those who are close to me know that finding words is something that I usually have no trouble with. I am outspoken, and straight forward. I say what I mean and I mean what I say. The trouble with speaking out in this particular issue of race is the pressure of having your true meaning clear. Each word has to be thoughtfully and authentically selected to insure that the messagings comes across with its true intention.

I have such strong fear of saying the wrong thing, being interpreted incorrectly, seeming opportunistic. This pressure of feeling that even the smallest step to the left or to the right can lead to unforeseen consequences leaves a lot of us silent about issues that are crying out for support and allies. It leads me to think that this hopeless feeling, this “damned if I do damned if I don’t”, “can’t win” feeling is just the smallest taste of what is probably a major part of the experience of being a person of color.

I can say, well I am a woman, I know what it's like to be discriminated against. I can say, well, Im jewish I know what it's like to be hated and persecuted. The truth is, I am a white, affluent woman who can easily hide her identity if needed and have every privilege at my finger tips. I cannot and do not understand the experience of people of color. All  I do know is my true heart. I know the importance of inclusion and representation. I know the importance of true equality and celebration of differences.

I have strived from the very first day of Gita Omri to represent all types of women. Although our focus is sizing, representation of different races has always been a crucial part of our brand DNA. We still have ways to go with this goal, but the idea is to have every visitor to our site see herself in one of the beautiful faces representing the brand.

In support of the beautiful black models who have worked with us, and in support of a much needed change in the fashion industry in regards to race, I dedicate this homepage to Carine, Jordan, Tatiana, Paola, Josilyn, Lindsey, Rae, and Stephanie.

And to all the women of color we hope choose to work with us in the future.